About The MobileStore

 The MobileStore format is a one stop mobile solution shop that provides, multi brand handsets, accessories, connections, repairs, VAS etc all under one roof.

The MobileStore currently has over 800 outlets across 150 cities, thus covering virtually every major town in every state across India.

The MobileStore outlets are in three formats: Large - 1000-1500 square feet, Medium - 800-1000 square feet and small - 150-200 square feet.

Key thrust areas for the retail format are: Comprehensive Product Range, Knowledgeable Store Staff & Interactive Environment, Competitive Prices and Handset Repairs.

The MobileStore caters to the Indian consumer‘s choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. The MobileStore offers complete telecom solutions right from handset purchase to the choice of service operator and miscellaneous services like monthly bill collections etc., the stores also offer connections (pre paid and post paid), accessories and VAS including the latest ring tones, wallpapers and gamingand prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country.

The MobileStore has undertaken an extensive training program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind ofguidance to the customer.

The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available in The MobileStore are: Business - PDA & Smartphones, Emails, data transfer etc., Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, Value for Money - Special offers, discounts and budget phones.

All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied up with all leading operators including Airtel, Vodafone, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.

The MobileStore Lounge Format

The MobileStore Lounge is a unique state-of-the-art concept store introduced by The MobileStore Limited, pinned as the future of mobile retailing. A place that makes technology easy, The MobileStore Lounge, is a one stop Smart Phone shop that provides, multi brand handsets, tablets, complimenting accessories and brand experience zones all under one roof. It showcases ‘live experience’ to bring out the power of technology for everyday consumer use.

The MobileStore Lounge makes it easy to browse, choose, use and pay for Smart phones and tablets with the help of Brand experience zones where devices from brands like Samsung, Nokia, HTC and Apple are displayed in each brand experience zone. The lounge boasts of the first ever phone OS agnostic Data Transfer Dock facility absolutely free. So you can transfer data from one phone to another without any worries.

A hand-picked team of intensively trained Tech Buddies from internal The MobileStore force as well as external sources, who have extreme comfort with gadgets and bring alive usage of smartphones to the customers. They are not the conventional sales staff but they are Tech Buddies. The MobileStore Lounge is the first ever store with complimenting accessories for each phone placed below the phone. So a customer doesn’t really need to look around what compliments his handset.

The MobileStore lounge- a smartphone destination, is the place that makes technology easy! It maximizes ‘live experience’ of smartphones to bring across the power of technology for everyday consumer use! With technology elements, live features, India’s first android zone and very friendly tech buddies, the experience of the Lounge is like no other.

 The MobileStore Lounge is a unique experience and moves beyond live display into the realm of actual larger than life experience. With technology elements, live features and very friendly & intensively trained Tech Buddies, the experience of the Lounge is aimed at making the consumer at ease with technology.

Mr Himanshu Chakrawarti ,CEO - The MobileStore Limited, heads India's first countrywide chain of retail outlets for mobiles. He believes that . The MobileStore, with its nationwide footprint on one hand and deep relation with brand owners on others, is well positioned to capture a larger incremental market share.